A friend of mine recently wrote a great book. The publisher he submitted it to thought it was great as well, however they refused to publish it. The reason? He doesn’t have a platform in the area of his subject matter – a way to physically spread his message and he isn’t known as an expert in his subject matter. The publisher’s suggestion? Start a blog, publish a few magazine articles, garner a few speaking engagements. He needs to create a foundation on which to establish himself.
You too, need a foundation for your pursuing your purpose. Depending on your purpose it may or may not include a blog or speaking engagements, but you do need to establish yourself as a “subject matter expert” in your purpose in the minds of other people. It’s the way you move forward. There’s a really easy way to do it – realize that you are already are (remember, it’s your unique purpose that stems from your very self) and start advertising it. That means let people know what you’re up to:
- When people ask, “What’s new?” Tell them about your purpose.
- If people are in a conversation that touches on your purpose in even the slightest of ways, say something like “That’s an area I’m expanding into…” and make yourself known.
- Start discussions about people having purposes, and make sure to interject yours along the way.
- Volunteer for an event or organization that involves your purpose – you’ll expand your experiences, make valuable contacts, and feel great expressing your values.
- Go ahead, be brave, start a blog and share yourself.
Do you have any other suggestions? Please leave them in the comments section.
When I first started telling people about my purpose (click here: Burn Bright – The Beginning) I got some blank stares and questioning looks. It wasn’t something I was known for. One person actually laughed and basically told me that I had nothing to offer. It could have brought me down, but it was actually a catalyst. It made me stop and ask myself a question. “Why am I doing this?” It wasn’t “what do I have to offer.” This made a difference. When “what” is in the equation, it limits you to the availability of resources, and when those don’t appear to exist, you’re done for. When “why” is in the equation it brings it back to the heart of the matter – your heart. Your unique calling. Your individual path. Your passion. Your creativity. With that your resources never end.
In the following video clip, Simon Sinek, leadership expert and author, touches on the importance of “why” (it focuses on marketing a product – so think of you and your purpose as the product you are marketing)