My business manager made a suggestion. “I’ve got an idea totally outside of the box.” This was going to be interesting. “Let’s do a week-long business fast.” I thought she was crazy. We are still very much in the building phase – officially Burn Bright Coaching and Consulting is not even a year old yet and we only just launched our website (which you can view at www.BurnBrightCoaching.com). In fact, her statement came right after we had completed an overview of our strategic plan and the wave of excitement that washed over both of us about it. I was enjoying the box we had created. I wanted to jump in and start implementing things. And now she was suggesting we basically close up shop for seven days – no marketing, no planning, no writing, no website tweaks, no e-mails, nothing. I panicked for a moment, but my business manager is one of the wisest people I know. “Tell me more…” I responded.
She talked about the vision and mission and values we had laid out in which we made specific references about not building Burn Bright for outrageous financial gain/acclaim and about not entering into a competitive mentality, but to fulfill our desire to help others, including those in the same line of business. “The only way we can do that is to let it go, here at the beginning. Let’s show we’re serious about allowing God to direct us – not our perception of how it should go and not just jumping on the bandwagon of the prevailing whims of the marketplace.” See, she’s wise.
I’d like to report that because of doing this we had amazing revelations of how to triple the reach of the business or ideas for dozens of quality products to provide our clients. But we didn’t. We got together on the final day and just said, “It feels like we’re doing the right thing. It feels like this pace is okay. Let’s stay with what we’re doing for now.” While we didn’t have a huge change in our direction or scope, it did bring us a sense of peace. It showed us that we both really were on the same page about what we were doing, and it kept us from pursuing actions just for the sake of pursuing them. It kept us from thinking about the business 24/7. We decided not to jump right now. We threw away a couple of ideas, kept some that we’ll implement, completed our business plan and goals for 2014, and then had a great cup of coffee.
It’s important to challenge ourselves and keep ourselves open to finding new opportunities and keep pressing forward. But it’s important not to take everything at face value and not do things because “that’s the way it’s supposed to be done”. Remember that you are not following your own course, but God’s. He tends to think outside of the box, and he’ll let you know when to jump.